Tom-Rooney.com » Marketing and Advertising

George Carlin on Advertising and Marketing

Tom — Fri, 12 Feb 2010 13:05:05 +0000

Comic Genius George Carlin sharing his thoughts on consumerism.
R.I.P

Duration : 0:3:52

[youtube DFCMhSzeGuA]

Technorati Tags: Advertising, bullshit, Carlin, Consumer, George, Marketing

Home Page Best Practices for Local Businesses

Tom — Thu, 11 Feb 2010 14:53:10 +0000

In this article, local marketing specialist Lorrie Thomas offers tips to make your homepage more effective. She discusses the importance of clarity, identifying your niche, employing professional website design, and clear calls to action.

Technorati Tags: Best Practices, Clarity, Local Businesses, Local marketing, Lorrie, Marketing Specialist, Niche, Professional Website Design

Mastering the Mess of Marketing: Advertising & Marketing for Today’s Small Business

Tom — Thu, 11 Feb 2010 06:19:22 +0000

For more information and to download the entire 1-hour training course, visit http://www.virtual-sidekick.com

Atlanta Marketing Consultant & SEO expert Ina Stanley discussed the differences between Advertising and Marketing, and small business owners can use each to develop a solid marketing plan for 2010.

From the Mastering the Mess of Marketing video course.

Duration : 0:9:59

[youtube 2rNPsRBspgU]

Technorati Tags: Advertising, atlanta marketing consultant, Atlanta SEO, consultant seo, ina stanley, Marketing, virtual sidekick

Lawyer Advertising best kept Law Firm Marketing SECRETS

Tom — Mon, 08 Feb 2010 22:56:20 +0000

Lawyer Advertising http://www.TrafficVaultSecrets.com for effective Attorney Marketing are one of the most essential strategies need for a Law Firm to Succeed Online and also in the very competitive market. I often encourage my clients to setup a Law Firm Blog which provides the necessary information about your practice and before creating attorney advertising you should definitely go to our site to get the free marketing videos to assist you and your practice to become the HUNTED instead of the HUNTER. Lawyer Advertising, Attorney Marketing and Lawyers Advertising Tips have allowed Capital-Visions to assist any Attorney in their lawyer marketing with their marketing campaigns to attract new clients daily. These strategies range from Viral Video Marketing, Social Media and Web 2.0 techniques to dominate the 1st page of Google for your chosen keywords. You may have looked at Lawyer Advertising on the TV only to be burnt with the high costs and also tried offline marketing in the newspapers and magazines only to have little or no conversion and realized it is time for a change. Legal Marketing and Attorney Direct Response Marketing can be found in several avenues but if you want the best you want to follow those who teach you about Branding yourself as the Product and leveraging Relationship Marketing so that your potential leads feel like they KNOW Like and TRUST you and will rush to do Business with you and tell their friends about your Services and Techniques. If you are looking for the next trends in Lawyer Advertising look no further than Nathan Salmon of Capital-Visions as he is at the cutting edge of the latest strategies and techniques and wants to help you to do the same. Are you currently leveraging Testimonials, Case Studies and Viral Motivators enough do you have exposure on the top sites like: YouTube, Myspace, Facebook & Twitter and are getting people to chase you even whilst you sleep? These are what we call the “hot areas” of Lawyer Advertising. Advertising for Lawyers specialists Capital-Visions have a personal 1 on 1 Coaching program of where Nathan and his team show you how to position your practice in the Eye of the Storm. Free Lawyer Advertising is highly useful and often leads to higher conversions and long term success. Contact Capital-Visions today by visiting the site. Lawyer Advertising.

Duration : 0:4:3

[youtube uApWptpFzTo]

Technorati Tags: advertising for lawyers, Attorney Advertising, free lawyer advertising, Law Firm Advertising, Lawyer Advertising, Lawyer Marketing, lawyeradvertising, Lawyers Advertising, political advertising, Texas Lawyer Advertising

51 Cool Marketing Advertising Ideas

Tom — Sun, 07 Feb 2010 17:29:14 +0000

51 inspiring examples that show how you and your products can stand out from the rest. Can you adapt one or more of these ideas to your business and sell more?

Duration : 0:6:7

[youtube 8c7frnIuaoY]

Technorati Tags: Advertising, guerrilla, Ideas, Marketing, new, remarkable

Oracle’s Dan Ford on Mobile Marketing and Advertising

Tom — Sat, 06 Feb 2010 09:58:04 +0000

As we gear up for Mobile World Congress starting Feb. 15 in Barcelona, Dan Ford, vice president, product marketing, Oracle Communications, shares his thoughts on mobile advertising and marketing, one of the key themes Oracle will discuss with wireless providers at the show.

Duration : 0:1:15

[youtube MnLVYKsgoio]

Technorati Tags: Communications, dan ford, mobile, Mobile Advertising, Mobile Marketing, mobile world congress, mwc, Oracle

Marketing storytelling & narratives – P3Q

Tom — Fri, 05 Feb 2010 04:06:05 +0000

An interview by Darren Woolley of P3 with Shawn Callahan of Anecdote about the role of storytelling and narrative techniques in marketing & advertising.

Duration : 0:6:7

[youtube sm1RYizdapA]

Technorati Tags: Advertising, Marketing, Narratives, P3, Storytelling

Do-It-Yourself Search Engine Optimization (SEO), part 1, with Stephan Spencer (7:53)

Tom — Thu, 04 Feb 2010 09:26:13 +0000

In this video interview, SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In part 1, he covers both keyword research and content optimization.

Technorati Tags: Keyword Research, Optimization Seo, Search Engine Optimization, Search Optimization, Seo Specialist, Stephan Spencer, Video Interview

Tips On Using the Google Content Network for PPC Ads

Tom — Wed, 03 Feb 2010 02:39:06 +0000

In this article, Paid Search expert Christine Churchill explains how Google’s ‘Content Network’ differs from ads on search results pages. The Content Network ads found on a variety of websites have their own guidelines for success — and since they’re less expensive than search results ads, they can prove quite profitable for the savvy businessperson.

Technorati Tags: Ads, Businessperson, Christine Churchill, Content Network, Google, Ppc, Search Expert, Search Results, Success, Variety

Irish Advertising strategy- AIB Bank Surfer

Tom — Tue, 02 Feb 2010 14:38:11 +0000

My monthly chat with David Harvey for the Evening Show on City Channel about all things adversing and media. In this piece I discuss advertising trends generally and also the growth in product placement and the Kinsale Shark Awards advertising winner AIB ‘Surfer’ campaign.

Duration : 0:9:15

[youtube e9biv0jUXX8]

Technorati Tags: ads in Ireland, Advertising Strategy, AIB advertising, Alex Gibson, Alex Gibson Ireland, Irish ads, Irish advertising, Irish marketing, Product Placement, surfer ad, The Persuaders Radio Show