Tom-Rooney.com

As we gear up for Mobile World Congress starting Feb. 15 in Barcelona, Dan Ford, vice president, product marketing, Oracle Communications, shares his thoughts on mobile advertising and marketing, one of the key themes Oracle will discuss with wireless providers at the show. Duration : 0:1:15 addthis_url = ‘http%3A%2F%2Fwww.tom-rooney.com%2Foracles-dan-ford-on-mobile-marketing-and-advertising%2F’; addthis_title = ‘Oracle%26%238217%3Bs+Dan+Ford+on+Mobile+Marketing+and+Advertising’; addthis_pub = ”; [...]

An interview by Darren Woolley of P3 with Shawn Callahan of Anecdote about the role of storytelling and narrative techniques in marketing & advertising. Duration : 0:6:7 addthis_url = ‘http%3A%2F%2Fwww.tom-rooney.com%2Fmarketing-storytelling-narratives-p3q%2F’; addthis_title = ‘Marketing+storytelling+%26amp%3B+narratives+%26%238211%3B+P3Q’; addthis_pub = ”; Technorati Tags: Advertising, Marketing, Narratives, P3, Storytelling

In this video interview, SEO specialist Stephan Spencer outlines the basics of search engine optimization (SEO) for the do-it-yourselfer. In part 1, he covers both keyword research and content optimization. addthis_url = ‘http%3A%2F%2Fwww.tom-rooney.com%2Fdo-it-yourself-search-engine-optimization-seo-part-1-with-stephan-spencer-753%2F’; addthis_title = ‘Do-It-Yourself+Search+Engine+Optimization+%28SEO%29%2C+part+1%2C+with+Stephan+Spencer+%287%3A53%29′; addthis_pub = ”; Technorati Tags: Keyword Research, Optimization Seo, Search Engine Optimization, Search Optimization, Seo Specialist, Stephan Spencer, Video [...]

In this article, Paid Search expert Christine Churchill explains how Google’s ‘Content Network’ differs from ads on search results pages. The Content Network ads found on a variety of websites have their own guidelines for success — and since they’re less expensive than search results ads, they can prove quite profitable for the savvy businessperson. [...]

My monthly chat with David Harvey for the Evening Show on City Channel about all things adversing and media. In this piece I discuss advertising trends generally and also the growth in product placement and the Kinsale Shark Awards advertising winner AIB ‘Surfer’ campaign. Duration : 0:9:15 addthis_url = ‘http%3A%2F%2Fwww.tom-rooney.com%2Firish-advertising-strategy-aib-bank-surfer%2F’; addthis_title = ‘Irish+Advertising+strategy-+AIB+Bank+Surfer’; addthis_pub = [...]